Archive

May 2010

Future of Web Design: A Reaction

Future of Web Design (FOWD) 2010 is the third year I’ve attended the popular web design conference and this year quite a bit has changed. For me some of the changes were a little hit and miss but overall I’ve come away having learnt a lot and more importantly come away inspired to jump back into the job I love.

Rather than mess around reviewing all the individual sessions of the conference I thought I’d stick to highlighting some of the good bits and some of the crappy bits; but first the good bits:

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We would like to get your website on first page of Google

Increasingly I’m getting emails with the above mentioned somewhere in the email and really it’s getting annoying for oh so many reasons:

Spam

First there’s the fact it’s spam, yes spam is a problem that is likely to never go away but it doesn’t stop it being an annoyance.

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You’re using font embedding wrong

Through the latter part of 2009 and continuing into 2010 the web community has been buzzing about font embedding. The growing support for font-face throughout modern browsers brought us more options than the few “web-safe” font’s that have been in use since the early days of the web. Although the support was there it still took the likes of Typekit to bring us new font’s en-masse. Their system of using the font’s managed to quell the concerns of some font foundries and open up a wider range of font’s for us to utilise.

Yet many designers have taken the fact that we can use these new font’s as carte blanche to go mad, using new font’s at every opportunity. Yet in truth the web isn’t ready for all these fonts, or at least our systems aren’t.

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