Archive

June 2010

Testimonials – The right or wrong message?

A lot of online companies add testimonials to their website as a way to improve a prospective customer’s view of them. By adding quotes from previous customers it’s expected that it will make new customers think “how can we not work with these guys, they’re great”.

But can you trust these testimonials?

Without an upload function like comments and reviews seen on most websites it means the testimonials are hard coded into the website. Between a customer submitting a testimonial and it appearing on the website it will come across the desks of the web developers and company.

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The Ultimate Convention

A website is full of the small decisions and even smaller details that together make a website what it is. Sometimes we forget the small things when we begin to chase the best of new standards and techniques available to us. So every now and again I try to focus on the small details that we sometimes forget in order to refresh the memory of the well trained designer as well as help those just starting out.

So what am I on about?

The web is built on numerous conventions, things that the general populous have learnt about the way in which we build websites that they can use from site to site. One of the best known is that clicking on a website’s logo will navigate the user to a websites homepage.

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