It’s frequently the first thing mentioned by a client when commenting on a new design and it quickly leads to a designer crying into their hands. On the face of it it’s really not that big a change to make but the reasons behind a client requesting it and the frequency in which a designer receives such a request is what makes it such a big problem.
In the past I’ve had little comeback for clients with such a request because I simply wasn’t able to communicate effectively a reason to not change the logo size. Why exactly would making the logo bigger ruin be a bad thing. Often I could see it unbalancing a page but this reason just didn’t do anything to convince the client. So instead I’d just make the change, too battle scarred to fight, and get into a stinking mood while doing it. After two requests from different clients yesterday I decided to have another look into it and see if there was a good reason out there that even the client could understand.
Continue reading “Can you make my logo bigger?”