Early this year we were approached by the guys behind www.floorheatingonline.com who are specialists in Underfloor Heating to design, build and optimise their website. A couple of weeks ago the site went live.
From a design stand point the website provided little room for experimentation or innovation but then for heating products you don’t need this. These products are not luxury items or impulse buys so when someone visits the website they need to be able to find and buy a product as quickly and simply as possible. To ensure the website does this we removed the need to register in order to buy, simplified the navigation and rebuilt the Room Selector present on the old website.

