With a website design built on a colour scheme that no longer matched their existing brand it was important to bring the website up to date to not only match their other marketing materials but to modern design standards. While the website incorporates an online shop it was important to balance this with content relating to the high street stores which represent the larger side of the business.
Having designed the previous iteration and making subsequent amends thereafter I was able to use this knowledge of the website and the client to correct a number of issues in the website. The main focus was on improving the design of the displays section, making the basket and delivery options more user friendly and breaking up the extensive content on the home page.
As one of the most complex sites I've worked on our focus was on creating a modular design that kept the website lightweight but aided usability through repeated and consistent use of elements. In addition customer acquisition pages incorporated a greater use of imagery as we could create pages to engage the users rather than just complete a desired task as quickly and painlessly as possible.