With subtle animations and a sleek art deco design this was a really fun website to design and build. A few years after launch it's still one of the designs I'm most proud of. The subject of the website allowed for a lot of creative freedom, with a modern and minimalist design combined with a highly bespoke layout resulting in a website that leads the user deeper down the page and into the website.
With a website design built on a colour scheme that no longer matched their existing brand it was important to bring the website up to date to not only match their other marketing materials but to modern design standards. While the website incorporates an online shop it was important to balance this with content relating to the high street stores which represent the larger side of the business.
Having designed the previous iteration and making subsequent amends thereafter I was able to use this knowledge of the website and the client to correct a number of issues in the website. The main focus was on improving the design of the displays section, making the basket and delivery options more user friendly and breaking up the extensive content on the home page.